Configuring capabilities in ambidextrous supply chains
نویسندگان
چکیده
The purpose of this paper is to identify capability configurations when managing ambidextrous supply chains. To illuminate these issues, we draw on a longitudinal in-depth study of ScanFashion an international fashion firm. We find supply chain managers at ScanFashion face substantial challenges related to (i) simultaneously pursuing long range planning and flexible adaptation, (ii) ensuring collection coherence between fast and slow moving fashion items, and (iii) combining methods for hedging suppler risks and reaching supply chain synergies. Our contextualized grounded theory approach also reveals capabilities used when working with ambidextrous supply chains (e.g. building social capital, proximity management, and managing supplier portfolio) as well as managerial behavior such heuristic based decision making.
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